Scott Bedford
Digital creative director

With the economic climate in mind it didn't feel right to put money on one of those 'look how clever we are' Christmas concepts. Instead, the agency decided to raise money for charity and send our clients vodcasts of how we went about it. The whole affair really took off within the agency - one team posing nude for a calendar and another auctioning themselves off. We raised about £5000 and 12 charites benefitted.