Coca-Cola sponsor the FIFA World Cup Trophy Tour - an awesome event that sees the world's third most recognisable icon (after the Olympic rings and the Oscar) visit 86 countries around the world.
To celebrate the arrival of the trophy back in London, Coke gave away tickets to an exclusive event at Earl's Court where winners got a chance to be photographed with the trophy. To promote this give-away we created a dynamic microsite that used distinctive and engaging animation to dramatise both the trophy tour and promotion.
Digital Creative Director | Scott Bedford
Senior Designer | Bjorn Jansen
Senior Copywriter | James Minta
Motion Graphics | Scott Bedford, Bjorn Jansen
Flash Developer | Michael Michailidis
This project formed part of a programme of work that ran on Cokezone.co.uk which picked up the following accolades:
Gold | ISP Awards 2010 | Digital Promotions – Multi-platform
Gold | ISP Awards 2010 | Long Term Relationship Marketing
Finalist | Marketing Week Engage Awards 2010 | CRM/Loyalty