We were tasked with creating a microsite to support and promote the Coke sponsored reality TV show - 'Coke Zero presents Wayne Rooney's Street Striker'. A sort of X-Factor for 'urban' footballers, where Wayne Rooney whittles down the contestants by setting them some eccentric tests, such as the 'Tower Block' challenge. Our site featured exclusive video content and an eye-catchingly griity design.
Creative Director | Scott Bedford
Art Director | Scott Bedford
Senior Copywriter | James Minta
Senior Designer | Bjorn Jansen
Motion Graphics | Scott Bedford, Bjorn Jansen
Flash Developer | Michael Michailidis
This project formed part of a programme of work that ran on Coke Zone which picked up the following accolades:
Silver | MAA Worldwide Globes | Short or long term brand loyalty
Gold | ISP Awards 2010 | Digital Promotions – Multi-platform
Gold | ISP Awards 2010 | Long Term Relationship Marketing
Finalist | Marketing Week Engage Awards 2010 | CRM/Loyalty