Weiden + Kennedy's strategy for Lurpak in 2008 was to make 'Saturday breakfast day'. In support of this campaign we produced some really engaging content for Lurpak.co.uk and a playful rich media banner campaign. It was quite a departure from previous work, and beautifully reflected the Lurpak tone of voice (as capsulated by their TV ads which are voiced by Rutge Hauer).
View campaign image image image image image imageCreative Director | Scott Bedford
Art Director | Scott Bedford
Senior Copywriter | James Minta
Senior Designer | Bjorn Jansen
Flash Developer | Michael Michailidis, Mark Blackbourn
Silver | DMA Awards 2009 | Best Art Direction and Design
Bronze | DMA Awards 2009 | Best Copywriting
We also managed to get one of the banners on *bannerblog (a mini achievement in its own right).