Scott Bedford
Designer, illustrator, blogger and
Creative Director

Anchor positions itself as the 'free-range butter company' - all their cows graze in pastures and are not kept in sheds.

This year, however, the cows roamed further than normal and customers were encouraged to 'round them up'. Customers collected codes from packs of Anchor and entered them into the 'rewards round-up' website in order grow their herd and earn points that could later redeemed for great prizes (such as cow print picnic blankets).