Scott Bedford
DIGITAL CREATIVE DIRECTOR

We created a very cool online experience to support the underwater themed 'Go your own way' offline campaign for the Mazda6. The user was encouraged to explore different aspects of the car by clicking on labeled spheres (bubbles). As each bubble was clicked it dropped down onto a map and built up a unique journey based on that users preferences. At anytime the user could click to watch a movie of the journey they had created - this was created on the fly by editing a series of bespoke video modules together.

This was a big production. It involved 3 days of shooting in Malaga and the development of a fairly complex Papervision driven microsite.

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