There's a lot of misconceptions about smart cars (and I should know as I drive one). We were asked to create an online campaign to put the record straight. Our idea was the 'How smart are you?' quiz which playfully parodied online IQ tests (with unexpected twists) in order to educate the consumer.
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Lizard - expandable banner
Camel - expandable banner
Creative Director | Scott Bedford
Art Director | Scott Bedford
Senior Designer | Ian Cassidy
Flash Developer | Scott Bedford, Justin Perryer, Ian Cassidy
Runner up | Creative Showcase March 2006