Scott Bedford
Digital creative director

The Mazda MX-5's roof shuts in 12 seconds. JWT Dusseldorf's 'Every drive's a thriller' campaign dramatised this by putting the car in well-known dangerous scenarios from the movies - the fast closing roof protecting the driver and saving the day each time.

We designed a microsite that allowed users to create their own '12 second thriller' by mixing movie genres with unusual characters (like a silent move featuring Neo from the Matrix). To achieve this we shot 16 movies over 3 says at Shepperton using a well known comedy director. Watch the showreel above to see the finished result.