An expandable banner that uses some rather unexpected interaction helps to get across the MX-5's greatest strengths - its handling around corners.
I'm really proud of this piece as due to resource issues I ended up coding it myself. The banner went on to pick up a bronze medal at the New York Festivals - which at that time was Syzygy's first international creative award.
Creative Director | Scott Bedford
Art Director | Scott Bedford
Senior Copywriter | Mark Hillman
Flash Designer | Boyd Russel, Scott Bedford
Bronze | London International Awards 2007 | Rich media banners
Merit | One Show Interactive 2007 | Interactive banner
Finalist | London International Awards 2006 | Interactive banner