A playful way to highlight one of the benefits of Mercedes-Benz vans.
I must say I still get a kick out of the interaction. It went on to win NMA's Campaign of the Month in Jan 2008, even though it was a single banner, and it was also a Cannes Cyber Lions finalist.
Creative Director | Scott Bedford
Art Director | Scott Bedford
Senior Copywriter | Jon Mackness
Flash Developer | Liam O'Donnell
Finalist | Cannes Lions 2008 | Rich media banner
Winner | NMA Campaign of the Month January 2008