Scott Bedford
Designer, illustrator, blogger and
Creative Director

Mary the cow had always dreamt of being a horse. So to thank her for all the dairy goodness she puts into their yoghurts, Müller made her dream come true.

As part of an integrated campaign, conceived by VCCP, we created a website so visitors could help Mary’s dream live on. Visitors were able to upload a still photograph and mask the foreground elements – then, at the click of a button, transform it into a moving video sequence with Mary galloping gracefully through the scene.