As part of Coke’s ‘What’s your celebration’ FIFA World Cup campaign we created a dynamic hub to link together all of their digital activity and support their on pack promotion.
This included a dramatic 3D coke spray animation (created using Cinema 4D and After Effects) which was our first attempt at creating 3D animation in-house. The hub was very successful and played an imortant role in connecting the different elements of the campaign and driving participation in the on-pack promotion.
Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards.
Creative Director | Scott Bedford
Art Director | Scott Bedford
Senior Copywriter | James Minta
Senior Designer | Bjorn Jansen
Motion Graphics | Scott Bedford, Bjorn Jansen
Flash Developer | Paul Gustafik
This project formed part of a programme of work that ran on Coke Zone which picked up the following accolades:
Silver | MAA Worldwide Globes | Short or long term brand loyalty
Gold | ISP Awards 2010 | Digital Promotions – Multi-platform
Gold | ISP Awards 2010 | Long Term Relationship Marketing
Finalist | Marketing Week Engage Awards 2010 | CRM/Loyalty