Mary the cow had always dreamt of being a horse. So to thank her for all the dairy goodness she puts into their yoghurts, Müller made her dream come true.
As part of VCCP’s integrated campaign we created a website that helped Mary’s dream live on. Visitors were able to upload a still photograph and mask the foreground elements – then, at the click of a button, transform it into a moving video sequence with Mary galloping gracefully through the scene. Over the course of the campaign a huge number of people participated… Mary was last seen galloping past the Taj Mahal.
Accolades
This project formed part of a programme of work that ran on Coke Zone which picked up the following accolades:
Silver | MAA Worldwide Globes | Short or long term brand loyalty
Gold | ISP Awards 2010 | Digital Promotions – Multi-platform
Gold | ISP Awards 2010 | Long Term Relationship Marketing
Finalist | Marketing Week Engage Awards 2010 | CRM/Loyalty
Credits
Creative Director | Scott Bedford
Senior Designer | Bjorn Jansen
Senior Copywriter | James Minta
Motion Graphics | Scott Bedford, Bjorn Jansen
Flash Developer | Michael Michailidis