Screenshot of the ‘How smart are you?’ microsite
There’s a lot of misconceptions about smart cars (and I should know as I drive one). We were asked to create an online campaign to put the record straight.
Our idea was the ‘How smart are you?’ quiz which playfully parodied online IQ tests (with unexpected twists) in order to educate the consumer. It was an IAB Creative Showcase runner-up.
‘How smart are you?’ – campaign ›Lizard – expandable bannerCamel – expandable bannerHow smart are you? – microsite