Mary the cow had always dreamt of being a horse. So to thank her for all the dairy goodness she puts into their yoghurts, Müller made her dream come true.
As part of VCCP’s integrated campaign we created a website that helped Mary’s dream live on. Visitors were able to upload a still photograph and mask the foreground elements – then, at the click of a button, transform it into a moving video sequence with Mary galloping gracefully through the scene. Over the course of the campaign a huge number of people participated… Mary was last seen galloping past the Taj Mahal. Read more »