To bring the Mazda 6 ‘Go your own way’ campaign to life online we created a microsite with an innovative 3D user interface that offered every user a unique experience.
The user was encouraged to explore different aspects of the car by clicking on labeled spheres. As each bubble was clicked it dropped down onto a map and built up a unique journey based on that users preferences. At anytime the user could click to watch a movie of the journey they had created – this was created on the fly by editing together a series of bespoke video clips.
This was a big production. It involved 3 days of shooting in Malaga and the development of a fairly complex Papervision driven microsite.