Scott Bedford

As part of Coke’s ‘What’s your celebration’ FIFA World Cup campaign we created a dynamic hub to link together all of their digital activity and support their on pack promotion.

This included a dramatic 3D coke spray animation (created using Cinema 4D and After Effects) which was our first attempt at creating 3D animation in-house. The hub was very successful and played an imortant role in connecting the different elements of the campaign and driving participation in the on-pack promotion.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »

In 2010 Coke sponsored the FIFA World Cup Trophy Tour, an event that saw the world’s third most recognisable icon (after the Oscars and Olympic rings) visit 86 different countries.

To celebrate the arrival of the trophy back in London, Coke gave away tickets to an exclusive event at Earl’s Court where winners got a chance to be photographed with the trophy. To promote this give-away we created a dynamic microsite that used distinctive and engaging animation to dramatise both the trophy tour and on-pack promotion.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »

Wayne Rooney’s Street Striker is like X-Factor for street footballers. Sponsored by Coke Zero, if featured Wayne Rooney, who, as sole judge, was tasked with whittling down young hopefuls by setting them unusual football challenges.

Our challenge was to create an engaging microsite to support and promote the TV show during, and before, it’s broadcast on Sky 1. Our site featured exclusive video content, a Flash game, and an eye-catchingly gritty design. The highlight is definitely the intro, which sets the scene in a dramatic ‘Matrix meets Sin City’ sort of way.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »