Wayne Rooney’s Street Striker is like X-Factor for street footballers. Sponsored by Coke Zero, if featured Wayne Rooney, who, as sole judge, was tasked with whittling down young hopefuls by setting them unusual football challenges.
Our challenge was to create an engaging microsite to support and promote the TV show during, and before, it’s broadcast on Sky 1. Our site featured exclusive video content, a Flash game, and an eye-catchingly gritty design. The highlight is definitely the intro, which sets the scene in a dramatic ‘Matrix meets Sin City’ sort of way.
Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards.
Accolades
This project formed part of a programme of work that ran on Coke Zone which picked up the following accolades:
Silver | MAA Worldwide Globes | Short or long term brand loyalty
Gold | ISP Awards 2010 | Digital Promotions – Multi-platform
Gold | ISP Awards 2010 | Long Term Relationship Marketing
Finalist | Marketing Week Engage Awards 2010 | CRM/Loyalty
Credits
Creative Director | Scott Bedford
Senior Designer | Bjorn Jansen
Senior Copywriter | James Minta
Motion Graphics | Scott Bedford, Bjorn Jansen
Flash Developer | Michael Michailidis