The strategy for Lurpak in 2009 was to make ‘Saturday breakfast day’ (no, not Sunday… Saturday!).
In support of Weiden+Kennedy’s above-the-line campaign we produced some really engaging content for Lurpak.co.uk and a playful rich media banner campaign. It was quite a departure from previous work and beautifully reflected the Lurpak tone of voice, it even won two DMA awards, one for copywriting and one for art direction and design.
Silver | DMA Awards 2009 | Best Art Direction and Design
Bronze | DMA Awards 2009 | Best Copywriting
We also managed to get one of the banners on *bannerblog (a mini achievement in its own right).
Creative Director | Scott Bedford
Art Director | Scott Bedford
Senior Copywriter | James Minta
Senior Designer | Bjorn Jansen
Flash Developer | Michael Michailidis, Mark Blackbourn