In summer 2009 the Müller Roadshow set out to bring a little taste of Shropshire to the nation.
Having teamed up with Enjoy England, Müller were keen to take the brand beyond Shropshire and encourage people all over the country to participate in a celebration of all things local.
We created the ‘Local Treasures’ website to provide users with information about the Müller Roadshow, encourage them to enjoy local days out and house an online promotion. However, the really cool feature was the functionality that allowed users to share interesting local activities by dragging a flag onto a map and entering a few details.
Credits
Creative Director | Scott Bedford
Art Director | Scott Bedford
Senior Copywriter | James Minta
Senior Designer | Lisa Price
Flash Developer | Michael Michailidis