In 2010 Coke sponsored the FIFA World Cup Trophy Tour, an event that saw the world’s third most recognisable icon (after the Oscars and Olympic rings) visit 86 different countries.
To celebrate the arrival of the trophy back in London, Coke gave away tickets to an exclusive event at Earl’s Court where winners got a chance to be photographed with the trophy. To promote this give-away we created a dynamic microsite that used distinctive and engaging animation to dramatise both the trophy tour and on-pack promotion.
Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards.
This project formed part of a programme of work that ran on Coke Zone which picked up the following accolades:
Silver | MAA Worldwide Globes | Short or long term brand loyalty
Gold | ISP Awards 2010 | Digital Promotions – Multi-platform
Gold | ISP Awards 2010 | Long Term Relationship Marketing
Finalist | Marketing Week Engage Awards 2010 | CRM/Loyalty