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	<title>Scott Bedford</title>
	<link>http://www.scottbedford.co.uk</link>
	<description>Award winning online creative professional</description>
	<lastBuildDate>Mon, 20 Jun 2011 11:49:46 +0000</lastBuildDate>
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		<title>&#8216;How tweets are made&#8217;: in book</title>
		<description><![CDATA[Screenshot of &#8216;How tweets are made&#8217; illustration &#8216;How tweets are made&#8217; has been selected by illustration industry professionals for inclusion into the prestigious 2011 Creative Review Illustration Annual. Designed to repeat infinitely, this quirky take on Twitter reflects its meteoric growth, while depicting a whimsical view of its back-end technology. Originally self-published on whatimade.com this [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/how-tweets-are-made-included-within-the-2011-creative-review-illustration-annual/</link>
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		<title>&#8216;What I made&#8217; awarded two Webbys</title>
		<description><![CDATA[Image of whatimade.com &#8216;About me&#8217; page It&#8217;s great to announce that whatimade.com has won both the Webby Award and Webby People&#8217;s Voice award for personal blog/website. Celebrated as the &#8216;Oscars&#8217; for the internet, the Webby Awards carry huge public awareness. I have been interviewed by the New York Times, contacted by book publishers and literary [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/whatimade-com-scoops-two-webby-awards/</link>
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		<title>Thank you cows</title>
		<description><![CDATA[Video of the &#8216;Thank you cows&#8217; integrated campaign Mary the cow had always dreamt of being a horse. So to thank her for all the dairy goodness she puts into their yoghurts, Müller made her dream come true. As part of VCCP&#8217;s integrated campaign we created a website that helped Mary’s dream live on. Visitors [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/thank-you-cows/</link>
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		<title>What&#8217;s your celebration</title>
		<description><![CDATA[Video: &#8216;What&#8217;s your celebration&#8217; digital hub As part of Coke&#8217;s &#8216;What&#8217;s your celebration&#8217; FIFA World Cup campaign we created a dynamic hub to link together all of their digital activity and support their on pack promotion. This included a dramatic 3D coke spray animation (created using Cinema 4D and After Effects) which was our first [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/whats-your-celebration/</link>
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		<title>FIFA World Cup Trophy Tour</title>
		<description><![CDATA[Video of the &#8216;Coke Trophy Tour&#8217; microsite in action In 2010 Coke sponsored the FIFA World Cup Trophy Tour, an event that saw the world&#8217;s third most recognisable icon (after the Oscars and Olympic rings) visit 86 different countries. To celebrate the arrival of the trophy back in London, Coke gave away tickets to an [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/fifa-world-cup-trophy-tour/</link>
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		<title>&#8216;Street Striker&#8217; scores online</title>
		<description><![CDATA[Video of the &#8216;Street Striker&#8217; microsite in action Wayne Rooney&#8217;s Street Striker is like X-Factor for street footballers. Sponsored by Coke Zero, if featured Wayne Rooney, who, as sole judge, was tasked with whittling down young hopefuls by setting them unusual football challenges. Our challenge was to create an engaging microsite to support and promote [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/street-striker/</link>
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		<title>Great rewards round up</title>
		<description><![CDATA[Video of the &#8216;Great rewards round-up&#8217; website in action For one summer only Anchor&#8217;s free-range cows escaped their field (some even made it onto the internet) &#8211; customers were encouraged to &#8217;round them up&#8217; to earn rewards. Customers collected codes from packs of Anchor and entered them into the &#8216;rewards round-up&#8217; website in order grow [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/963/</link>
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		<title>Local treasures</title>
		<description><![CDATA[Video of the &#8216;Local treasures&#8217; microsite in action In summer 2009 the Müller Roadshow set out to bring a little taste of Shropshire to the nation. Having teamed up with Enjoy England, Müller were keen to take the brand beyond Shropshire and encourage people all over the country to participate in a celebration of all [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/local-treasures/</link>
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		<title>Saturday is breakfast day</title>
		<description><![CDATA[Video of the &#8216;Saturday is breakfast day&#8217; digital campaign The strategy for Lurpak in 2009 was to make &#8216;Saturday breakfast day&#8217; (no, not Sunday&#8230; Saturday!). In support of Weiden+Kennedy&#8217;s above-the-line campaign we produced some really engaging content for Lurpak.co.uk and a playful rich media banner campaign. It was quite a departure from previous work and [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/saturday-is-breakfast-day/</link>
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		<title>Carlson &#8216;xmas card&#8217;</title>
		<description><![CDATA[Video of the Carlson &#8216;Christmas card&#8217; With the economic climate in mind it didn&#8217;t feel right to waste money on a &#8216;look how clever we are&#8217; Christmas concept. Instead, the agency decided to raise money for charity and send our clients vodcasts of how we went about it. The whole affair really took off within [...]]]></description>
		<link>http://www.scottbedford.co.uk/index.php/carlson-xmas-card/</link>
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