Scott Bedford

‘How tweets are made’: in book

scott — Mon, 23 May 2011 23:36:13 +0000

Screenshot of ‘How tweets are made’ illustration

‘How tweets are made’ has been selected by illustration industry professionals for inclusion into the prestigious 2011 Creative Review Illustration Annual.

Designed to repeat infinitely, this quirky take on Twitter reflects its meteoric growth, while depicting a whimsical view of its back-end technology.

Originally self-published on whatimade.com this is my first industry accolade for illustration (although I did once win a national competition for a felt-tip pen drawing of a Kraft Cheese factory… a sort of, ‘How cheese is made’!).

How tweets are made – illustration ›

‘What I made’ awarded two Webbys

scott — Mon, 02 May 2011 22:23:20 +0000

Image of whatimade.com ‘About me’ page

It’s great to announce that whatimade.com has won both the Webby Award and Webby People’s Voice award for personal blog/website.

Celebrated as the ‘Oscars’ for the internet, the Webby Awards carry huge public awareness. I have been interviewed by the New York Times, contacted by book publishers and literary agents, and even had my blog appear on TV – all in the first 10 days since the results were announced. And to cap it all off, I’ll be heading off to NYC to collect my awards in person (and to meet some book publishers – so hopefully one day you’ll see ‘What I Made’ in print).

What I Made – blog ›

Thank you cows

scott — Fri, 01 Oct 2010 09:27:46 +0000

Video of the ‘Thank you cows’ integrated campaign

Mary the cow had always dreamt of being a horse. So to thank her for all the dairy goodness she puts into their yoghurts, Müller made her dream come true.

As part of VCCP’s integrated campaign we created a website that helped Mary’s dream live on. Visitors were able to upload a still photograph and mask the foreground elements – then, at the click of a button, transform it into a moving video sequence with Mary galloping gracefully through the scene. Over the course of the campaign a huge number of people participated… Mary was last seen galloping past the Taj Mahal.

Accolades

This project formed part of a programme of work that ran on Coke Zone which picked up the following accolades:

Credits

What’s your celebration

scott — Thu, 15 Jul 2010 10:36:37 +0000

Video: ‘What’s your celebration’ digital hub

As part of Coke’s ‘What’s your celebration’ FIFA World Cup campaign we created a dynamic hub to link together all of their digital activity and support their on pack promotion.

This included a dramatic 3D coke spray animation (created using Cinema 4D and After Effects) which was our first attempt at creating 3D animation in-house. The hub was very successful and played an imortant role in connecting the different elements of the campaign and driving participation in the on-pack promotion.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards.

Credits

Accolades

This project formed part of a programme of work that ran on Coke Zone which picked up the following accolades:

FIFA World Cup Trophy Tour

scott — Mon, 22 Mar 2010 21:15:26 +0000

Video of the ‘Coke Trophy Tour’ microsite in action

In 2010 Coke sponsored the FIFA World Cup Trophy Tour, an event that saw the world’s third most recognisable icon (after the Oscars and Olympic rings) visit 86 different countries.

To celebrate the arrival of the trophy back in London, Coke gave away tickets to an exclusive event at Earl’s Court where winners got a chance to be photographed with the trophy. To promote this give-away we created a dynamic microsite that used distinctive and engaging animation to dramatise both the trophy tour and on-pack promotion.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards.

Accolades

This project formed part of a programme of work that ran on Coke Zone which picked up the following accolades:

Credits

‘Street Striker’ scores online

scott — Wed, 04 Nov 2009 21:32:58 +0000

Video of the ‘Street Striker’ microsite in action

Wayne Rooney’s Street Striker is like X-Factor for street footballers. Sponsored by Coke Zero, if featured Wayne Rooney, who, as sole judge, was tasked with whittling down young hopefuls by setting them unusual football challenges.

Our challenge was to create an engaging microsite to support and promote the TV show during, and before, it’s broadcast on Sky 1. Our site featured exclusive video content, a Flash game, and an eye-catchingly gritty design. The highlight is definitely the intro, which sets the scene in a dramatic ‘Matrix meets Sin City’ sort of way.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards.

Accolades

This project formed part of a programme of work that ran on Coke Zone which picked up the following accolades:

Credits

Great rewards round up

scott — Sat, 22 Aug 2009 22:02:40 +0000

Video of the ‘Great rewards round-up’ website in action

For one summer only Anchor’s free-range cows escaped their field (some even made it onto the internet) – customers were encouraged to ’round them up’ to earn rewards.

Customers collected codes from packs of Anchor and entered them into the ‘rewards round-up’ website in order grow their herd and earn points that could later redeemed for great prizes (such as cow print picnic blankets). At anytime they could view their herd and name their cows – and the more cows they collected the louder the ‘moo’. Some cows were even found escaping onto the Tesco website.

Credits

Creative Director | Scott Bedford
Senior Designer | Ewan Evans
Senior Copywriter | James Minta
Flash Developer | Michael Michailidis

Local treasures

scott — Thu, 18 Jun 2009 22:18:22 +0000

Video of the ‘Local treasures’ microsite in action

In summer 2009 the Müller Roadshow set out to bring a little taste of Shropshire to the nation.

Having teamed up with Enjoy England, Müller were keen to take the brand beyond Shropshire and encourage people all over the country to participate in a celebration of all things local.

We created the ‘Local Treasures’ website to provide users with information about the Müller Roadshow, encourage them to enjoy local days out and house an online promotion. However, the really cool feature was the functionality that allowed users to share interesting local activities by dragging a flag onto a map and entering a few details.

Credits

Saturday is breakfast day

scott — Fri, 12 Jun 2009 21:44:17 +0000

Video of the ‘Saturday is breakfast day’ digital campaign

The strategy for Lurpak in 2009 was to make ‘Saturday breakfast day’ (no, not Sunday… Saturday!).

In support of Weiden+Kennedy’s above-the-line campaign we produced some really engaging content for Lurpak.co.uk and a playful rich media banner campaign. It was quite a departure from previous work and beautifully reflected the Lurpak tone of voice, it even won two DMA awards, one for copywriting and one for art direction and design.

Accolades

Silver | DMA Awards 2009 | Best Art Direction and Design
Bronze | DMA Awards 2009 | Best Copywriting

We also managed to get one of the banners on *bannerblog (a mini achievement in its own right).

Credits

Carlson ‘xmas card’

scott — Sat, 20 Dec 2008 00:07:33 +0000

Video of the Carlson ‘Christmas card’

With the economic climate in mind it didn’t feel right to waste money on a ‘look how clever we are’ Christmas concept.

Instead, the agency decided to raise money for charity and send our clients vodcasts of how we went about it. The whole affair really took off within the agency – one team posing nude for a calendar and another auctioning themselves off. We raised about £5000 and 12 charites benefitted.