Scott Bedford

It’s great to announce that whatimade.com has won both the Webby Award and Webby People’s Voice award for personal blog/website.

Celebrated as the ‘Oscars’ for the internet, the Webby Awards carry huge public awareness. I have been interviewed by the New York Times, contacted by book publishers and literary agents, and even had my blog appear on TV – all in the first 10 days since the results were announced. And to cap it all off, I’ll be heading off to NYC to collect my awards in person (and to meet some book publishers – so hopefully one day you’ll see ‘What I Made’ in print).

What I Made – blog ›

Mary the cow had always dreamt of being a horse. So to thank her for all the dairy goodness she puts into their yoghurts, Müller made her dream come true.

As part of VCCP’s integrated campaign we created a website that helped Mary’s dream live on. Visitors were able to upload a still photograph and mask the foreground elements – then, at the click of a button, transform it into a moving video sequence with Mary galloping gracefully through the scene. Over the course of the campaign a huge number of people participated… Mary was last seen galloping past the Taj Mahal. Read more »

As part of Coke’s ‘What’s your celebration’ FIFA World Cup campaign we created a dynamic hub to link together all of their digital activity and support their on pack promotion.

This included a dramatic 3D coke spray animation (created using Cinema 4D and After Effects) which was our first attempt at creating 3D animation in-house. The hub was very successful and played an imortant role in connecting the different elements of the campaign and driving participation in the on-pack promotion.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »

In 2010 Coke sponsored the FIFA World Cup Trophy Tour, an event that saw the world’s third most recognisable icon (after the Oscars and Olympic rings) visit 86 different countries.

To celebrate the arrival of the trophy back in London, Coke gave away tickets to an exclusive event at Earl’s Court where winners got a chance to be photographed with the trophy. To promote this give-away we created a dynamic microsite that used distinctive and engaging animation to dramatise both the trophy tour and on-pack promotion.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »

For one summer only Anchor’s free-range cows escaped their field (some even made it onto the internet) – customers were encouraged to ’round them up’ to earn rewards.

Customers collected codes from packs of Anchor and entered them into the ‘rewards round-up’ website in order grow their herd and earn points that could later redeemed for great prizes (such as cow print picnic blankets). At anytime they could view their herd and name their cows – and the more cows they collected the louder the ‘moo’. Some cows were even found escaping onto the Tesco website. Read more »

In summer 2009 the Müller Roadshow set out to bring a little taste of Shropshire to the nation.

Having teamed up with Enjoy England, Müller were keen to take the brand beyond Shropshire and encourage people all over the country to participate in a celebration of all things local.

We created the ‘Local Treasures’ website to provide users with information about the Müller Roadshow, encourage them to enjoy local days out and house an online promotion. However, the really cool feature was the functionality that allowed users to share interesting local activities by dragging a flag onto a map and entering a few details. Read more »

With the economic climate in mind it didn’t feel right to waste money on a ‘look how clever we are’ Christmas concept.

Instead, the agency decided to raise money for charity and send our clients vodcasts of how we went about it. The whole affair really took off within the agency – one team posing nude for a calendar and another auctioning themselves off. We raised about £5000 and 12 charites benefitted.

To bring the Mazda 6 ‘Go your own way’ campaign to life online we created a microsite with an innovative 3D user interface that offered every user a unique experience.

The user was encouraged to explore different aspects of the car by clicking on labeled spheres. As each bubble was clicked it dropped down onto a map and built up a unique journey based on that users preferences. At anytime the user could click to watch a movie of the journey they had created – this was created on the fly by editing together a series of bespoke video clips.

This was a big production. It involved 3 days of shooting in Malaga and the development of a fairly complex Papervision driven microsite.

‘Go your own way’ – microsite ›imageimageimageimageimage

The Mazda MX-5′s roof shuts in 12 seconds.

JWT Dusseldorf’s ‘Every drive’s a thriller’ campaign dramatised this by putting the car in well-known dangerous scenarios from the movies – the fast closing roof protecting the driver and saving the day each time.

We designed a microsite that allowed users to create their own ’12 second thriller’ by mixing movie genres with unusual characters (like a silent move featuring Neo from the Matrix). To achieve this we shot 16 movies over 3 says at Shepperton using a well known comedy director. Watch the showreel above to see the finished result. Read more »