Saturday is breakfast day

Posted in Awards, Campaigns, On June 12th, 2009

Video of the ‘Saturday is breakfast day’ digital campaign

The strategy for Lurpak in 2009 was to make ‘Saturday breakfast day’ (no, not Sunday… Saturday!).

In support of Weiden+Kennedy’s above-the-line campaign we produced some really engaging content for Lurpak.co.uk and a playful rich media banner campaign. It was quite a departure from previous work and beautifully reflected the Lurpak tone of voice, it even won two DMA awards, one for copywriting and one for art direction and design. Read more »

How smart are you?

Posted in Awards, Campaigns, On July 3rd, 2006

How smart are you?

Screenshot of the ‘How smart are you?’ microsite

There’s a lot of misconceptions about smart cars (and I should know as I drive one). We were asked to create an online campaign to put the record straight.

Our idea was the ‘How smart are you?’ quiz which playfully parodied online IQ tests (with unexpected twists) in order to educate the consumer. It was an IAB Creative Showcase runner-up.

‘How smart are you?’ – campaign ›