The strategy for Lurpak in 2009 was to make ‘Saturday breakfast day’ (no, not Sunday… Saturday!).
In support of Weiden+Kennedy’s above-the-line campaign we produced some really engaging content for Lurpak.co.uk and a playful rich media banner campaign. It was quite a departure from previous work and beautifully reflected the Lurpak tone of voice, it even won two DMA awards, one for copywriting and one for art direction and design. Read more »