Scott Bedford

‘How tweets are made’ has been selected by illustration industry professionals for inclusion into the prestigious 2011 Creative Review Illustration Annual.

Designed to repeat infinitely, this quirky take on Twitter reflects its meteoric growth, while depicting a whimsical view of its back-end technology.

Originally self-published on whatimade.com this is my first industry accolade for illustration (although I did once win a national competition for a felt-tip pen drawing of a Kraft Cheese factory… a sort of, ‘How cheese is made’!).

How tweets are made – illustration ›

It’s great to announce that whatimade.com has won both the Webby Award and Webby People’s Voice award for personal blog/website.

Celebrated as the ‘Oscars’ for the internet, the Webby Awards carry huge public awareness. I have been interviewed by the New York Times, contacted by book publishers and literary agents, and even had my blog appear on TV – all in the first 10 days since the results were announced. And to cap it all off, I’ll be heading off to NYC to collect my awards in person (and to meet some book publishers – so hopefully one day you’ll see ‘What I Made’ in print).

What I Made – blog ›

As part of Coke’s ‘What’s your celebration’ FIFA World Cup campaign we created a dynamic hub to link together all of their digital activity and support their on pack promotion.

This included a dramatic 3D coke spray animation (created using Cinema 4D and After Effects) which was our first attempt at creating 3D animation in-house. The hub was very successful and played an imortant role in connecting the different elements of the campaign and driving participation in the on-pack promotion.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »

In 2010 Coke sponsored the FIFA World Cup Trophy Tour, an event that saw the world’s third most recognisable icon (after the Oscars and Olympic rings) visit 86 different countries.

To celebrate the arrival of the trophy back in London, Coke gave away tickets to an exclusive event at Earl’s Court where winners got a chance to be photographed with the trophy. To promote this give-away we created a dynamic microsite that used distinctive and engaging animation to dramatise both the trophy tour and on-pack promotion.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »

Wayne Rooney’s Street Striker is like X-Factor for street footballers. Sponsored by Coke Zero, if featured Wayne Rooney, who, as sole judge, was tasked with whittling down young hopefuls by setting them unusual football challenges.

Our challenge was to create an engaging microsite to support and promote the TV show during, and before, it’s broadcast on Sky 1. Our site featured exclusive video content, a Flash game, and an eye-catchingly gritty design. The highlight is definitely the intro, which sets the scene in a dramatic ‘Matrix meets Sin City’ sort of way.

Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »

The strategy for Lurpak in 2009 was to make ‘Saturday breakfast day’ (no, not Sunday… Saturday!).

In support of Weiden+Kennedy’s above-the-line campaign we produced some really engaging content for Lurpak.co.uk and a playful rich media banner campaign. It was quite a departure from previous work and beautifully reflected the Lurpak tone of voice, it even won two DMA awards, one for copywriting and one for art direction and design. Read more »

A playful way to highlight a key benefit of Mercedes-Benz vans (they all come with ESP as standard).

I must say I still get a kick out of the interaction. It went on to win NMA’s Campaign of the Month in Jan 2008, even though it was a single banner, and it was also a Cannes Cyber Lions finalist.

Bend – expandable banner ›

There’s a lot of misconceptions about smart cars (and I should know as I drive one). We were asked to create an online campaign to put the record straight.

Our idea was the ‘How smart are you?’ quiz which playfully parodied online IQ tests (with unexpected twists) in order to educate the consumer. It was an IAB Creative Showcase runner-up.

‘How smart are you?’ – campaign ›Lizard – expandable bannerCamel – expandable bannerHow smart are you? – microsite

An expandable banner that uses some unexpected interaction to highlight the MX-5′s excellent handling around corners.

I’m really proud of this piece as due to resource issues I ended up coding it myself. The banner went on to pick up a bronze medal at the New York Festivals – which at that time was Syzygy’s first international creative award.

Cones – expandable skyscraper ›