Video of the ‘Great rewards round-up’ website in action
For one summer only Anchor’s free-range cows escaped their field (some even made it onto the internet) – customers were encouraged to ’round them up’ to earn rewards.
Customers collected codes from packs of Anchor and entered them into the ‘rewards round-up’ website in order grow their herd and earn points that could later redeemed for great prizes (such as cow print picnic blankets). At anytime they could view their herd and name their cows – and the more cows they collected the louder the ‘moo’. Some cows were even found escaping onto the Tesco website.
Credits
Creative Director | Scott Bedford
Senior Designer | Ewan Evans
Senior Copywriter | James Minta
Flash Developer | Michael Michailidis