Video: ‘What’s your celebration’ digital hub
As part of Coke’s ‘What’s your celebration’ FIFA World Cup campaign we created a dynamic hub to link together all of their digital activity and support their on pack promotion.
This included a dramatic 3D coke spray animation (created using Cinema 4D and After Effects) which was our first attempt at creating 3D animation in-house. The hub was very successful and played an imortant role in connecting the different elements of the campaign and driving participation in the on-pack promotion.
Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »