Video of the ‘Coke Trophy Tour’ microsite in action
In 2010 Coke sponsored the FIFA World Cup Trophy Tour, an event that saw the world’s third most recognisable icon (after the Oscars and Olympic rings) visit 86 different countries.
To celebrate the arrival of the trophy back in London, Coke gave away tickets to an exclusive event at Earl’s Court where winners got a chance to be photographed with the trophy. To promote this give-away we created a dynamic microsite that used distinctive and engaging animation to dramatise both the trophy tour and on-pack promotion.
Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »