Video of the ‘Street Striker’ microsite in action
Wayne Rooney’s Street Striker is like X-Factor for street footballers. Sponsored by Coke Zero, if featured Wayne Rooney, who, as sole judge, was tasked with whittling down young hopefuls by setting them unusual football challenges.
Our challenge was to create an engaging microsite to support and promote the TV show during, and before, it’s broadcast on Sky 1. Our site featured exclusive video content, a Flash game, and an eye-catchingly gritty design. The highlight is definitely the intro, which sets the scene in a dramatic ‘Matrix meets Sin City’ sort of way.
Note: This work was part of a programme of activity that helped secure Coke Zone a number of prestigious local and international awards. Read more »