Local treasures

Posted in Websites, On June 18th, 2009

Video of the ‘Local treasures’ microsite in action

In summer 2009 the Müller Roadshow set out to bring a little taste of Shropshire to the nation.

Having teamed up with Enjoy England, Müller were keen to take the brand beyond Shropshire and encourage people all over the country to participate in a celebration of all things local.

We created the ‘Local Treasures’ website to provide users with information about the Müller Roadshow, encourage them to enjoy local days out and house an online promotion. However, the really cool feature was the functionality that allowed users to share interesting local activities by dragging a flag onto a map and entering a few details. Read more »

Saturday is breakfast day

Posted in Awards, Campaigns, On June 12th, 2009

Video of the ‘Saturday is breakfast day’ digital campaign

The strategy for Lurpak in 2009 was to make ‘Saturday breakfast day’ (no, not Sunday… Saturday!).

In support of Weiden+Kennedy’s above-the-line campaign we produced some really engaging content for Lurpak.co.uk and a playful rich media banner campaign. It was quite a departure from previous work and beautifully reflected the Lurpak tone of voice, it even won two DMA awards, one for copywriting and one for art direction and design. Read more »