Screenshot of the ‘Close-up’ expandable skyscraper
Online extension of a music and fitness themed campaign aimed at young men (a JWT Dusseldorf concept that was named as Campaign’s Turkey of the week).
Anyway, we employed a slightly different approach online. The banners made use of the CGI car and city we had created for the microsite – more of an executional piece than a big idea. However, it does look nice and it was a finalist at the New York Festivals.
Fantastic contributions from Jon Mackness and Jonnie Coffin (an exceptional film and video producer) made the difference.